The Toyota Way to Service Excellence
by Jeff Liker and Karyn Ross
Liker’s first book, The Toyota Way, was a game changer for me. The points he made kept me up at night. Seriously! I recommend it as a go-to book for people learning agile (or even for those who have been at it for awhile!).
When I saw his new book, The Toyota Way to Service Excellence, co-written with Karyn Ross, was about to be released, I knew I had to get it. I was excited to see it was geared toward the service industry, which many say agile concepts don’t fit.
I wasn’t disappointed. The book is full of nuggets that got me thinking. Looking back over my notes, I have tick marks, stars, and the word “interesting” in the margins all over. Here are some of my favorites:
- This book talks a lot about change management. That in itself was a good reason to get it. Liker explains the difficulties with American vs. Japanese paradigms and why Lean type of management makes sense to the Japanese but is harder for Americans to grasp. Part of this is Mechanistic (Americans) vs Systems (Japanese) thinking. He included a cool graph showing the differences. He also pointed out that the Japanese are better at organizational learning than Americans (we are better at individual learning).
- Related, Liker states its been his experience we cannot change a person’s paradigms with logic, facts, motivational speeches, and intense classroom training. Liker said there are too many defense mechanisms for the brain. It takes time and practice and corrective feedback from skilled coaches. In short “you cannot order, buy, or quickly achieve changes in philosophy.” This is exactly the opposite of what American management wants to hear. We want things NOW. This makes it very tough to change a Western-style organization.
- He shared researcher Geert Hofstede’s website that shows comparisons of world cultures indicating our emphasis on Individualism, Long term orientation, and Risk avoidance. Americans are highly individualistic, think short term, and take risks. The Japanese are collective thinkers, think long term, and are risk adverse. I’ve shared this website with my own company. Because we are international, I thought it might help us understand each other better and how we work.
- He has a section titled “Changing Senior Management Thinking.” Liker says senior managers get where they are because they are confident, passionate, convincing and believe they are right. This makes a very tough nut to crack, especially when they are stuck in a traditional American/Western mindset. His advice for midlevel professionals on this matter:“Do your best to learn and grow and make your team the best in the business. The worst that will happen is that lower performers will resent you. But in the long term you will win because you are learning and developing your team and will be rewarded at your current or next employer. Taking on the kingdom and attempting to transform the culture of a multinational corporation is self-defeating. Do what you can with what you’ve got. Start by changing yourself and then find ways to positively influence others, one person at a time.” This is similar to what Deming admonished (and yes, Deming was mentioned often in the book. Liker calls him sensei Deming. Heh.).
- He gives a really good example of PDCA in action and shows how it can be rapidly deployed. It really got me to better understand how PDCA works and I’m looking to see where I can apply it with my own work.
- He talks about how Toyota carefully chooses and grows its partners. He has a section warning on the risks of outsourcing services. I’d been drawing this conclusion myself because if one does not have a partner that does not share your values and doesn’t embrace continuous improvement, you are in for a lot of pain. I’ve experienced this in my own company.
- He states the importance of having a coach or mentor. I’ve thought about this a lot. I certainly read a lot and practice on my own, but I think this is where I am really lacking. I’m really not sure where to find one or one who would be willing to mentor me. Maybe I should make more of an effort to find one.
So, why does it get 4 stars instead of 5? Admittedly, some of this stuff just didn’t make sense to me. The book is very nuts and bolts and if it made my head begin to hurt, I skipped the section (the part about A3 particularly made me cross-eyed). Perhaps I’m not ready for some parts yet and need to come back and study it when my understanding matures. Also—the book switches to a narrative/fiction like style to explain a typical Lean transformation at a fictional service industry. While the point was certainly made (and I applaud Liker for trying something different), at times this format came off a little too hokey for me. It started sounding a little too “rainbows and unicorns.” I’d like to have seen these dialed back a little.
Despite this being an excellent book, I think it may be a little too advanced for the beginner. Liker references Toyota Kata throughout the book. I’m wondering if one should start there or perhaps read The Toyota Way.
Overall, though—excellent book. Glad its in my library. I’ll be referring to it.
Also–the co-author, Karyn Ross, recently did an interview over on LeanBlog sharing some of her experiences about writing the book and her own journey learning Lean. Her interview gave me some seeds for another post.
Buy the book here.